SEO is strategy based and as with any strategy-based marketing, it is important to know and understand your competition. When it comes to SEO your competition is anyone who ranks higher than you on a search engine and is preventing your webpage from getting visitors.
If you are using AdWords for your website, you can see how and why your AdWords are or are not working by going over a comprehensive report of competitors using similar keywords. This can include click-through rates, impressions, indexed pages, and their ranking. By knowing this, you revise an SEO campaign and improve to beat all competition and increase your ranking.
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Analysing your competitors also involves finding out who they are and studying their webpages to see how you can improve on your own webpage and therefore surpass them in terms of user experience. There is a myriad of methods to analyse competitors.
Once they have are identified – analyse all their SEO actions to see where you can improve your actions and where they may have weaknesses that your campaign can exploit.
Outperforming competitors when it comes to SERPS is the goal of SEO and it is therefore essential that all competitor actions are studied during the SEO process to surpass their efforts organically and be the first search result for your chosen keywords and key search phrases.
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