A descriptive URL does exactly what it says on the tin, it describes what a website is about in the URL itself for example:
In the example above the URL clearly indicates to the visitor that they will be viewing a page about descriptive URLs. They are similar to static URLs but have the added benefit of using keywords associated with the webpage in the name of the URL, which is very good for SEO purposes.
Descriptive URLs are encouraged for the following reasons:
Lastly when it comes to social media and link sharing a descriptive URL is very important because link shortening for Twitter can eradicate what a URL stands for. Therefore having a descriptive URL can that pops up when they hover over a shortened link can encourage click-throughs.
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