Downloadable files are files embedded in a website that the user is able to download onto their computer and access at any time without the need to be online or visiting the website. This is particularly useful if your website needs to deliver content such as order forms, queries, and instructions for products or example invoices.
Let’s take instructions for example – if you want your website to contain user manuals for all your products, but you do not want waste valuable space and pages on it, these files can all be made available as PDF downloads on a single page. This also enables visitors to download the content and peruse the manuals at their own leisure.
However when it comes to SEO it is important to keep in mind that downloadable content can be indexed by search engine robots, however there are certain optimization steps that need to be taken:
Although it may not seem like a good idea to include downloadable content on a website, in terms of minimizing insane volumes of information to easy to read offline content, it is the best route to go. Secondly there are optimization opportunities with downloadable content that cannot be missed.
Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking
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