Search Engine Optimization or SEO as it is commonly known, is the process in which you use strategies to increase your website’s traffic. This is done by gaining a high rank of search engines such as Google. In other words, SEO is responsible for the visibility of your website on a search engine.
When building a website with the goal of having that site perform well in Search Engines, Search Engine Optimization, runs down a checklist of appropriate actions to ensure that the end result is not only a wonderful looking website, but also one that is ready to attack the search engines from day one.
Here, Search Engine Optimization services South Africa web design will define the process Search Engine Optimization services South Africa web design takes to ensure that all aspects in the incorporation of Search Engine Optimization are in place when Search Engine Optimization services South Africa web design launches a website. Naturally, Search Engine Optimization services South Africa web design is not going to list everything Search Engine Optimization services South Africa web design does, but from reading this article, you will be able to launch a website with Search Engine Optimization services South Africa web design with.
Let’s say you have a company, and you sell widgets. You probably do not sell only one type of widget. Therefore, you probably will have different sections on the site pertaining to the different types of widgets. Let’s say that you have different levels of quality in your widgets, different colours, and different sizes. Naturally, you would list all of your highest quality widgets together, with their colours, and sizes. So, let’s assume that you have 3 levels of widgets. Basically, you would want to make each of them a separate category. Each widget category would have a two subcategories, size, and colour.
The biggest issue when developing a new web site or redesigning an older website for Search Engine Optimization services South Africa web design, is the structure of the Search Engine Optimization services South Africa web design itself. Search Engine Optimization services South Africa web design takes great pains to map out the structure of the site in advance in order to best take advantage of the natural segmentation of the site. Even the biggest sites on the Internet are segmented into smaller sections. This happens naturally when creating a huge web site, but the main difference between natural segmentation and Search Engine Optimization segmentation is the internal linking structure.
Now that Search Engine Optimization services South Africa web design has their categories and subcategories set up, let’s look at the inner linking between the categories. Any one of the categories can link to another category; however, the subcategories should not link to other subcategories. One large high quality blue widget should never link to a lower quality, green widget. Once you get into the subcategories, they should only link to the top level of the other categories. This ensures that the search engine spiders will come to your site, see your segmentation, and crawl the entire site before moving on to the next one. This gives you the best opportunity to associate all categories and subcategories in one segment together; giving you the best opportunity to have each of these pages transfer their Page Rank to each other and eventually show up in the search engines for the related keyword phrases associated with the categories and subcategories.
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