Google Analytics is a must have for any company that has a web presence. It is one of the most influential tools when it comes to SEO as it provides the most comprehensive statistics regarding the traffic to a website as well as conversion rates.
Using Google Analytics web traffic patterns and trends can be identified and used to streamline an SEO campaign. Google Analytics is also instrumental in determining which types of visitors visit the site most frequently, as well as how they find the site.
Keyword popularity can also be ascertained using the statistics on Google Analytics and as result the SEO team will know which phrases and keywords will yield the most results and conversions. It can also show developers which pages on the website are the most popular and the least popular. This can help identify which pages need work and why.
Google analytics has been designed for use by casual users as well as high-level users. This means that once Google Analytics has been installed, the SEO team as well as the client can have access to the statistics captured by the software, giving everyone a comprehensive overview of the SEO campaign progress.
Google analytics is particularly important for e-commerce websites as it does a marvellous job of tracking online sales and other e-commerce statistics. This can help an e-commerce website improve their sales by determining what sells, what doesn’t, and what brings in potential buyers.