The internet is rife with plagiarism and website authors constantly steal content from one another, hoping to boost the content of their own websites. However plagiarism will only have the opposite effect when it comes to SEO.
If you’re using duplicate content the chances of your website being regarded as an authority on a keyword subject are severely limited. When a search engine begins to index your webpages they prioritise fresh content, and also keep track of content that has been duplicated.
Therefore if your content is disregarded by search engine robots for not being authoritative and lacking original content, all other SEO efforts will be futile as the pages aren’t being ranked by search engines. Search engines such as Google can go as far as deregistering your website off their index completely if your content is plagiarised.
However content isn’t finite and it is entirely possible that content may be duplicated purely by chance – as similar phrases and sayings are commonplace. Therefore it is essential to run all content through a plagiarism filter in order to ascertain how original it is. A plagiarism checker runs your content against content available on the internet and reveals which percentage already exists and which percentage can be considered as new or unique content.
SEO loves new content and it loves lots of content – and though it may be challenging to produce high volumes of content that is original, if you want your website to rank on the first page, you have to put in the work with your content.