It isn’t enough to drive visitors to a website using SEO – once they are on the website it is imperative that a conversion to sale takes place. This means that they see your product or service offered, and sign up or buy what you’re offering.
Consumers usually do this via forms or e-mail. Therefore when the website has been built and gone live a check will be performed to see of forms and e-mail links works – this will be done by sending in mock queries and test e-mails.
When using a form on your website to capture consumer information – it is important to keep it short and sweet. No more than four fields should exist in an online form, as the length of a form can be a deterrent. It is also important not to ask for personal details such as telephone numbers or birthdates. Instead names and e-mail addresses should suffice – other details can be obtained via e-mail away from the website.
The wording used on the website can also have an influence on visitor behaviour. Using positive words to encourage them to fill out forms or send an e-mail will create a higher conversation rate than negative words such as submit.A contact page with telephone numbers and e-mail links should also be tested to make sure that the information displayed is correct. Incorrect information can hamper returns from visitors and it can also negatively affect your rating on various search engines.