It isn’t enough to drive visitors to a website using SEO – once they are on the website it is imperative that a conversion to sale takes place. This means that they see your product or service offered, and sign up or buy what you’re offering.
Consumers usually do this via forms or e-mail. Therefore when the website has been built and gone live a check will be performed to see of forms and e-mail links works – this will be done by sending in mock queries and test e-mails.
When using a form on your website to capture consumer information – it is important to keep it short and sweet. No more than four fields should exist in an online form, as the length of a form can be a deterrent. It is also important not to ask for personal details such as telephone numbers or birthdates. Instead names and e-mail addresses should suffice – other details can be obtained via e-mail away from the website.
The wording used on the website can also have an influence on visitor behaviour. Using positive words to encourage them to fill out forms or send an e-mail will create a higher conversation rate than negative words such as submit.
A contact page with telephone numbers and e-mail links should also be tested to make sure that the information displayed is correct. Incorrect information can hamper returns from visitors and it can also negatively affect your rating on various search engines.
Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking
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